Pazazz is a hit for retailers at the PMA Fresh Summit!

Pazazz Apples- A Retail Game Changer

The Packer’s Kate Walz met with Fred Wescott, President of Honeybear Brands and Don Roper, Vice President sales and marketing to talk about the runaway success of premium variety Pazazz as well as future star varieties coming soon from Honeybear.

Honeybear Brands returns to PMA to preview this year’s record breaking Pazazz crop and give a sneak peek at some of the close to 100 new varieties in various stages of commercial development in Honeybear’s varietal development program. Pazazz is the star variety of this program, a descendent of the Honeycrisp and a retail game changer in the apple category thanks to its unrivaled flavor and second-to-none crunch factor.

Check out the original article in The Packer to watch the Interview right from the show!